Accelerating Automotive Assembly with Norbond® Foam Bonding Tapes

Accelerating Automotive Assembly with Norbond® Foam Bonding Tapes

Accelerating Automotive Assembly with Norbond® Foam Bonding Tapes

Norbond Foam Bonding Tapes for auto exterior and body components Permanently bonded assemblies in automotive exterior applications—such as emblems and decals, wheel weights and body side molding—require a high-performance, durable and reliable attachment technology amenable to high-speed automotive manufacturing processes. While alternative joining methods are available, such as mechanical fastening and liquid adhesive, foam bonding tapes have become the preferred technology for reliably, efficiently and cost-effectively bonding automotive exterior components.

Saint-Gobain’s Norbond® bonding tapes are engineered to provide durable, long-lasting security in a range of vehicle applications by combining elastomeric foam cores with a durable pressure-sensitive acrylic adhesive. Norbond bonding tapes provide excellent resistance to a wide variety of conditions and are the optimum tapes for exterior bonding applications.

Tape Bonding Methods

Well-engineered Norbond bonding tapes can solve many of the assembly problems encountered with other attachment technologies. Adhesive tape bonding is faster and easier compared to liquid adhesives. Tape bonding does not require special equipment beyond assembly line presses for applying adequate pressure to the tape. Foam bonding tapes should be applied with 15 PSI pressure for at least five seconds. Rolls of bonding tape or pre-cut tape pads contoured to the bond area are easy to dispense. Norbond bonding tape solutions adapt to automation to reduce labor costs and increase bond consistency by eliminating human errors. Cleaning the surface with isopropyl alcohol (IPA) or an IPA and water mixture is always recommended. Abrasive cleaning can be an effective alternative to ensure a clean surface for bond integrity.

Tape bonding methods provide a neat, clean appearance without creating holes or stress concentrations, reducing chances of leaks, corrosion and damaged surfaces.

Norbond foam bonding tape provides several advantages for bond integrity:

  • The joint load is distributed across a wider surface area. This eliminates stress concentrations and minimizes material property differences, such as mismatches in elastic modulus and thermal expansion coefficient.
  • Adhesives and foam are flexible and are therefore resilient to light impacts and are more forgiving compared to more brittle assembly methods.
  • Foam’s flexibility allows the tape to conform to body contours and shapes, providing a more complete bond and better load distribution.
  • Foam accommodates dimensional variations and mismatch arising from stack-up tolerances.
  • There are no residual stresses from fasteners or thermal curing shrinkage, which is important when bonding long trim parts, where fasteners might lead to buckling or distortion depending on thermal expansion coefficients.
  • Bond strength increases after initial assembly, reaching peak strength after 72 hours as additional adhesive bonds form.

Norbond foam bonding tape has additional performance benefits, including:

  • Vibration and shock isolation
  • Good thermal and acoustical insulation
  • Sealing, in addition to bonding
  • Non-conductive joints, which are important for bonding dissimilar metals and alloys
  • Reduction or elimination of rattling noise from mechanical fasteners
  • A clean, neat appearance
  • Improvement in manufacturing throughput
  • Streamlined automotive body surfaces to minimize parasitic drag

Norbond Foam Bonding Tape | Saint-Gobain Tape SolutionsTypes of Norbond Foam Bonding Tapes

Foam bonding tapes are a type of double-coated or double-sided tape. Adhesive material types can include acrylic, silicone and rubber (polyisoprene); adhesive technologies include pressure-sensitive adhesives, heat-activated adhesives and hot-melt adhesives. Norbond bonding tapes utilize acrylic PSA coatings.

Tape nomenclature is usually based on the core or carrier material. Foam bonding tapes have a carrier or backing consisting of flexible foam. Saint-Gobain provides two types of bonding tapes: Norbond acrylic foam bonding tapes and Norbond PUR (polyurethane) foam bonding tapes.

Foam Bonding Tape Performance Properties


Typical stress-strain behavior curves for Norbond foam backings

Understanding the tensile properties of foam bonding tapes is important in selecting the optimal Norbond foam tape for an assembly application. Polyurethane (PUR) foam cores have a higher tensile break strength compared to acrylic foam. Acrylic foams have higher flexibility or ductility based on their elongation values. High elongation allows Norbond acrylic foam tapes to accommodate larger strains before breaking, which is useful in bonding large flat components to body panels where CTE mismatches occur. The area under the stress-strain curve provides an indication of toughness, so acrylic foam backings should be tougher than the PUR foam backings. Norbond PUR bonding tape is often better for bonding small parts like emblems where a higher tensile strength is required.


Adhesion bond test modes | Saint-Gobain Tape SolutionsEvaluation of adhesive properties and bond strength depends on the mode of loading. Loads across the joint can be applied in tensile (pluck), peel and lap shear modes. Specific adhesion tests simulate these field conditions. Adhesion strength will vary with the type of substrate, applied pressure, temperature and surface pre-treatment. Polypropylene, polyethylene and thermoplastic olefin substrates have low-energy surfaces that impair surface wetting, a prerequisite for sound adhesive bonds. Activator coatings, corona treatments and similar surface treatments can increase surface energy and wettability. Consult the foam tape manufacturer for specific recommendations. Saint-Gobain, a well-respected foam bonding tape manufacturer, has a long history of developing automotive exterior bonding systems. Choosing Saint-Gobain as your partner in developing the bonding systems for your automotive body and exterior components can ensure the success of a design project.

Once the engineer understands joint loading from stress analysis studies, the optimal bonding tape materials can be selected based on the peel, tensile and shear adhesion properties. A single or primary loading mode may occur in some cases, while multimodal loading occurs in others. Small parts such as emblems, nameplates, shark fin antennas and sensors have high tensile and shear loads, so polyurethane would provide the best bonding performance. Long, narrow, flexible components such as body side moldings, fender or wheel flares, window frames, rocker panels and pillar appliqués experience peel stresses, so an acrylic bonding foam would be recommended.

Average Continuous Peel
Adhesion (N/cm)
Peak Dynamic Tensile
Adhesion (kPa)
Peak Dynamic Shear
Adhesion (kPa)
Acrylic Foam39530650
Polyurethane Foam14840850


Norbond acrylic foam bonding tapes have superior UV resistance compared to Norbond PUR foam tapes. Polyurethane foam has higher compressibility, cushioning and dampening characteristics, which make Norbond PUR foams more effective in reducing noise, vibration and harshness (NVH).


Tape Carrier TypeDistinct AdvantagesGeneral PerformanceTypical ApplicationsSaint-Gobain Product Offering
Acrylic TapesUV ResistanceHigh Peel AdhesionBody Side MoldingNorbond Z2000 Series Acrylic Tape
ViscoelasticHigh ElongationLonger Parts
Low Water Vapor Transmission RateStress RelaxationDifferential Expansion
Urethane Tapes (PUR)Compressibility Cushioning / NVHHigh Shear ResistanceEmblemsNorbond Z500 Series PUR Tape
Die CuttingGreat Tensile AdhesionWheel Weights

Design Tips and Next Steps

Early in the design process, consult with experienced application engineers from Saint-Gobain. Leverage the materials, design and manufacturing knowledge from these experts to start the development and material selection processes on the path toward success.

Design the components for exterior bonding with the largest bonding surface possible while avoiding any surface irregularities or voids.

  • Bonding surfaces should be smooth and clean for optimal bond strength.
  • Design the curvature of the part to match the mating body surface.
  • Ribbing or webbing is sometimes designed into a body part to reduce material cost, add stiffness or provide a uniform wall thickness for molding. Designing the part with a rib-free low profile and a larger bond area might be a better option.
  • Hider lips on the edges of parts should be shallow enough so they do not reduce the effective application pressure or contact the clear coat when assembly pressure is applied.
  • Keep the Norbond bonding tape as close to the edge as possible to avoid ingress of water behind the part and possible freezing.
  • Positioning pins or locating features can aid in proper part placement, but they should be designed to not interfere with the bonding surface.
  • Tapes should be applied starting from one corner to avoid bubbles or folds that reduce the effective contact area.

Wettability of the bonding surfaces is important. Primers or adhesion promoters can increase surface energy and wetting. Some primers also contain coupling agents and catalysts. Consult with Saint-Gobain for recommendations.

  • Body parts made of polypropylene (PP), polyvinylchloride (PVC), ethylene propylene diene monomer rubber (EPDM), thermoplastic olefin (TPO) and thermoplastic polyurethane (TPU) materials typically require a primer coating.
  • Body parts made of acrylic, nylon, polyamide, acrylonitrile-butadiene-styrene (ABS), reaction injection molded or thermoset polyurethane and polycarbonate materials sometimes require a primer coating.
  • When bonding dissimilar materials, consult with Saint-Gobain to determine if a differential foam bonding tape with different adhesives on each side is suitable.

The minimum Norbond tape thickness is related to the maximum dimensional changes in the part (or the difference in expansion between the part and panel), which is a function of the operating temperature ranges and the coefficients of expansion of the workpieces.


Delivering the highest quality and longest lasting foam bonding tapes for automotive exterior bonding applications is just a call or click away. Contact Us for details.

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